Jan Hoek focuses through his art on the diversity and colorfulness of others. Hoek’s photographs are never just registrations, but collaborations with people. For example, he worked with homeless trans sex workers designing their own clothes, a heroin-addicted girl who dreamed of a life as a supermodel and scooter owners whose vehicles were transformed into driving works of art. Hoek captures images of people who are seen as extraordinary or deviant. He is committed to breaking these stigmas and imposed labels. He humanizes them and normalizes their image so that others can recognize themselves in their stories.