Ferry van Zijderveld graduated from HKU in 2000 and founded his company UNDOG, an Amsterdam-based studio for visual communication, in 2009. He focuses on creating campaigns and identities through unconventional experiments within the applied arts.

In 2022, he had the exhibition Monomania at Galerie Larik where he gave a performance by painting 1000 black crosses on A0 paper with spray paint.